7techniques, is an Internet Marketing services provider and its (SEM) Search Engine Marketing are planned after we
undertake an complete analysis on your core business
objectives and your internet marketing goals. A custom internet marketing strategy is then defined to derive maximum ROI. The main components of our Internet Marketing solutions are:
Initial Analysis of Internet Marketing Campaign
For creating a successful search engine marketing campaign it is important that the research work be done to drive internet marketing campaign in the right direction to ensure its sucsess. 7techniques performs a complete analysis on various areas of your online business, followed by a research report and which is discussed for defining the final Internet marketing strategy.
Internet Marketing Research Report
Performing a complete analysis on the internet market Potential for your target business themes.
Conducting Competitive Analysis of the key competitors
Studying the Competitors Internet Marketing strategy
Studying your websites business application and User Interface to identify the loop holes
Driving Relevant Search Engine Traffic to the Website
The research output would helps us framing a marketing strategy we would adopt for a successful internet marketing campaign.
Available Internet Marketing vehicles
Organic
Search Engine Ranking
Pay
Per Click Advertising (PPC Management)
Search
Engine and Directory Submissions
Link
Popularity Building Campaign
Paid
Advertising in terms of Banners Ads, Text Adverts
etc.
Solicited
Email Marketing
Article
submissions
Ezines,
Newsletters that will carry advertising to a subscribed
audience
Affiliate
Program Setups
Pod Casting
Return on Investment Tracking and Marketing Campaign Improvisation
The internet traffic to the website through various marketing sources requires an indepth analysis on source / conversion ratio achieved, this report helps us increase the conversion rate by identifying the black holes and rectifying the same. This process includes
Search Engine Marketing Campaign Analysis
Visitor Source indentification
Visitor Behaviour Analysis
Top
Entry points
Top
Exit points
Most
viewed pages
Time
spent on the website
Visitor
Drill down behavior Study
Visitor
Navigation path Study
Study on Unique
visitor v/s Return Visits
Geographic Viewership analysis
Improvising the website for
better Web Usability to Increase conversion ratio
Our internet marketing efforts can drive the traffic to the website, it then becomes important to improve the conversion which depend on how the web usability of the website works. we work on the website improvising on then following areas.
