Our first step to guide
your campaign in the right direction depends
on our understanding of your business and
online processes.
we
understand your requirement and the key areas
of your business to understand the thrust
areas of your website which will help us guide
your campaign in the right direction.
Understanding
the website structure, navigation and content
requirements if any
Analyzing
the Current status of the website on search
engines
Step 2.Competitive Analysis
Based on the above information
we do a competitive analysis to understand our competition
so that we know:
What
is the competition we are dealing with.
Analyze
their current strategies and keywords
Step 3. Keyword research and target list preparation
Success of search engine
marketing largely depends on selecting the right
keywords. With the above harvested information and
Software tools ( which guide us in the most used
search engine terms by visitors) we prepare a list
of targeted keywords, and finalize on them on mutual
basis.
Step 4. Website Optimization and Content Editing
It's time to get down
to the nitty-gritty and start utilizing them
within the web pages.
Applying
the proposed website structure in terms of
links and dynamics for better search engine
indexing.
Creating
meta tags in tune with the prepared keyword
list (Title, keywords, Description), after
identifying the pages and their target keywords.
HTML
Code optimizing which includes setting up
your home page W3C Compliant, and adding headings,
image alt tags and hyperlinks.
HTML
Code Clean up and optimization
Editing
and copy writing the content to make on page
relevancy in terms of targeted theme
Step 5. Search Engine Submission
Manual submission of
the website to different search engines with
a focus on the most popular engines, such
as Google, AOL, MSN, AltaVista, All The Web,
Yahoo! and DMOZ.org.
Step 6. Link Popularity/ Link Building
Our
dedicated team conducts extensive research
on the Internet to identify relevant affinity
sites.
We
then contact them on a one-to-one basis and
establish a dialogue.
We
will provide you with linking progress and
confirmation reports as they become available.
Guaranteed
quality reciprocal links per month as per
the plan.
Step 7. Rank reporting, monitoring & tweaking the
site accordingly:
At this point, the only thing left
to do is wait for your rankings to roll in! Usually
it takes 3 months for your website to show up in
search engines. If you've paid for inclusion with
the search engines and directories that offer this,
you'll start to see results within a week or two.
We send fortnightly reports on the Search Engine
rankings to you via email and also upload it on
our site so as to make it accessible to you 24x7
hr. a week.
We at 7techniques also monitor at all time for the
duration of contract, the optimization of your web
site in order to make/suggest changes according
to new requirements/regulations which may arise
from major search engines. We provide detailed traffic
reports covering page views and visits by day of
the week, time of the day, details on most visited
pages, entry and exit pages, referring domains and
other customized reporting and analysis.
